Excessive Consumption archive
Documented observations from a completely cooked year online AND offline.
BREAKING NEWS (…???)
Gaza is starving, and we’re finally talking about it.
Not because it just started, but because we’re finally willing to look.
CHEERS TO…INSTAGRAM’S font ‘Rosalia’
Instagram for giving it a red hot crack…but I hate it 🤮
NOSTALGIA, NATIONHOOD, AND THE COUNTDOWN
Triple J’s Hottest 100 Australian Songs of All Time campaign was a marketing masterstroke- and it might’ve just saved the station’s cultural relevance.
CHEERS TO…COLDPLAY’S KISS CAM
You honestly couldn't have written this story better if you'd tried.
DID THEY JUST MAKE COOL UN-COOL?
As a brand and marketing girly (with a double-major in sociology and politics 🤓), believe me when I say I love me some market research.
CHEERS TO…BILLY & CAMERON
Queensland won Origin fair and square on Wednesday night - on and off the field.
LATE-STAGE CAPITALISM, BUT CUTER
Surely you’ve seen them by now - if not IRL then definitely online. Sadly, I didn’t spot a single Labubu in Sydney over the weekend, and believe me when I say my eyes were peeled.
BITES OF EXCESS: JUne 2025
Everything I ate, drank, watched, read, followed, bought, listened to + what’s on repeat.
ME, MYSELF + BASTIAN
I recently listened to the first episode of the OpenAI podcast with CEO Sam Altman, and like, it was...fine.
CHEERS TO…Glastonbury 2025
Glastonbury 2025 gave me the world's biggest FOMO. But not because of the music.
SEND IN THE CLOWNS
When something goes wrong in the circus, they send in the clowns to distract the audience. But as a Millenial, I’m barely mustering a reaction.
CHEERS TO…CANVA’S MARKETING TEAM
This super-duper clever series of billboards by Canva, as part of their takeover of Waterloo Station in London.
BAD FEMINISM
Our reaction to Sabrina Carpenter’s new album cover says a lot more about us than it does about her.
CHEERS TO…Councillor Marea Ruddy
Another proud moment for this Orange resident, following this weekend's installation of the She Matters mural at Southcourt on Saturday.
BATTLE OF THE BILLIONAIRES
A case study in how social media has fully absorbed, and maybe even superseded, the traditional political arena.
CHEERS TO…SEEKER MARKETS
Got a mysterious follow over on IG last week and was immediately obsessed with Seeker Markets.
CHEERS TO…South australia’s marketing
Utterly obsessed with South Australia's new destination marketing campaign ‘Simple Pleasures’.