CHEERS TO…CANVA’S MARKETING TEAM
This super-duper clever series of billboards by Canva, as part of their takeover of Waterloo Station in London.
I love a self-aware moment and this tongue-firmly-planted-in-cheek campaign showcases all the most popular features of the platform with a ‘IYKYK’ wink at designers and creators worldwide.
It’s a cheeky little flex on how Canva makes it stupidly easy for anyone - no matter their skill level - to whip up something creative, clever, and actually impactful. Which this billboard campaign is, too.
This piece first appeared in Excessive Consumption - a weekly dispatch on culture, branding, politics and whatever other modern internet brain rot the algorithm has emotionally assigned me that week.
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