CHEERS TO…SEEKER MARKETS
Got a mysterious follow over on IG last week and was immediately obsessed with Seeker Markets - Canowindra’s destination for fashion that’s lived a little (and still has plenty of sass left to give)
It's a seasonal pop-up second-hand fashion market established by two stylish sisters who want to bring city quality thrifting to the Central West. In their words - think high style, low fuss, and fashion with a story (and possibly a selfie).
Their mantra, “Hot Girls Recycle,” isn’t just catchy - it’s a call to action for fashionistas who care about the planet and their wardrobes. It's a trillion percent my vibe - playful, community-driven, and unapologetically stylish. Truth be told I'd been flirting with the idea of organising a pre-loved fashion swap meet for a while now, but these girls have beat me to it - and done it better than I could have dreamed!
Brand is spot on. Copy is chef's kiss. Launch has been perfection.
It's bang-on trend, with thrifting positively thriving in this economic climate, and the likes of Vinted and Depop dominating online retail conversations.
This piece first appeared in Excessive Consumption - a weekly dispatch on culture, branding, politics and whatever other modern internet brain rot the algorithm has emotionally assigned me that week.
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