CHEERS TO…Jack Schlossberg.
Jack Schlossberg.
JFK’s only grandson and - not all together unexpectedly - the internet’s newest political main character.
If you haven’t encountered him yet, his online presence sits somewhere between earnest civic engagement and chaotic millennial shitposting. You can find him on IG here and TikTok here.
One minute he’s talking about democracy, the next he’s singing along to The Beatles shirtless or delivering political commentary like it's a group chat voice note.
Which, I suspect, is very intentional.
Because at the same time, we’re seeing a full-blown Kennedy renaissance in pop culture. The romance of JFK Jr. and Carolyn Bessette-Kennedy - all Calvin Klein 90s minimalism, Manhattan glamour and tragic mythology - is back in fashion across moodboards and TikTok edits alike.
But the fascination isn’t just about style.
When politics swings hard in one direction, culture tends to reach backwards for symbols of a more hopeful democratic moment. And for many Americans, that still looks like the Kennedy era - the mythology of Camelot, public service, and the idea that politics could be something aspirational (FWIW - I still think it can).
Schlossberg seems to understand this instinctively. He’s not trying to perform statesmanship in the traditional sense - but he is speaking the language of the internet generation.
Not exactly JFK at the podium.
But perhaps the millennial version of Camelot (and inheriting the Kennedy good-looks helps too🔥)
This piece first appeared in Excessive Consumption - a weekly dispatch on culture, branding, politics and whatever other modern internet brain rot the algorithm has emotionally assigned me that week.
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